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TUE 15/09
Was live at
  • 10:30 · 11:15am New York
  • 4:30 · 5:15pm Europe
  • 10:30 · 11:15pm Hong Kong

How to Digitize the Go-To-Market Process

Joshua is one of the world’s leading authorities on Digital Transformation for the fashion industry. He has helped brands such as VF, Nike, Patagonia, PVH, Carter’s and Lululemon implement this vision, allowing them to reduce costs, shorten the time to market and increase sales via better decision-making. In this talk, Joshua Young will discuss what a successful pipeline looks like for the 3D user and how to create a digital go-to-market process that works. Followed by a Q&A.

About Joshua Young

Director, Digital Product Creation at VF Corporation

Joshua is one of the world’s leading authorities on Digital Transformation for the fashion industry. In his many roles, he has utilized digital creation concepts to reduce prototypes by over 50%, improve product quality, shorten development times, dramatically improve decision-making through the use of digital samples, and energize the consumer experience. He has continued to expand this vision for using modern, 3D digital processes throughout the fashion industry.

He has helped brands such as Nike, Patagonia, PVH, Carter’s and Lululemon implement this vision allowing them to reduce costs, shorten the time to market, increase sales via better decision-making, and drive sustainability. He is now working at VF Corp to help this world-class organization develop a global capability for a digital Go-To-Market business process.

Joshua partners with brands, software vendors, factories, and colleagues to create a digital fashion “ecosystem”. His goal is to empower the industry to leverage Digital Transformation in either a portion, or throughout, the fashion product process.

Watch Session Recording

Please register to the festival on this page to access the recording.

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