AAFA

Virtual Event: Fighting the Fakes in a COVID-19 World

brand management brand safety coronavirus Covid-19
Workshop

workshop info

AAFA, the American Apparel & Footwear Association, invites you joining this 100% virtual seminar to understand the different processes involved with brand protection. Originally scheduled in-person, this seminar will now be hosted virtually on July 15 & 16, 2020, so more people will be able to join!

This virtual seminar will bring professionals together with the latest industry insights on today’s and tomorrow’s rules and regulations. It will help practitioners with the nuances of brand protection since compliance is only step one. One of three core pillars in AAFA’s advocacy and stakeholder engagement, AAFA helps companies protect their brand management and global reputation by working with policymakers and international agencies, responding to crises, addressing intellectual property disciplines, and protecting workers and consumers from the vagaries of counterfeit goods.

About the Virtual Workshop

One of three core pillars in AAFA’s advocacy and stakeholder engagement, AAFA helps companies protect their brand management and global reputation by working with policymakers and international agencies, responding to crises, addressing intellectual property disciplines, and protecting workers and consumers from the vagaries of counterfeit goods.

Agenda & Speakers

Day 1 July 15, 2020

1:30 – 1:45 PM: WELCOME/IP POLICY UPDATE FROM WASHINGTON, D.C. 

Over the last year, there has been increased momentum on the IP front in the nation’s capital—from the Presidential Memorandum to the DHS Report and newly introduced bills in Congress. Learn about the most recent developments in the brand protection space and what the industry can expect in the coming months.

Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA

1:45 – 2:00 PM: COMING OUT OF THE CORONAVIRUS CRISIS: ASSESSING THE IMPACT

Hear from association executives about the effect of COVID-19 on the brand protection community, the current and emerging threats to businesses and the continued critical need for anti-counterfeiting programs.

Steve Lamar, President and CEO, AAFA
Robert C. Barchiesi, President, IACC
Moderated by Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA

2:00 – 2:25 PM: PLATFORM PRIORITIES IN A POST-COVID WORLD

Omnichannel has seen an significant uptick in e-commerce and social media activity, making brands more susceptible to online infringement. This panel takes a look at this new landscape, and how platforms are working with brands to enhance IPR protection.

Moderated by Daniel Chung, Associate, Finnegan

2:25 – 2:27 PM: Short Break

2:27 – 2:50 PM: NEW REALITIES, NEW PARTNERSHIPS

The new normal necessitates a re-imagined relationship between brand protection specialists and enforcement agencies and security experts. This discussion takes a look into these engagements and how they are evolving realities.

Fred Felman, Chief Marketing Officer, AppDetex

2:50 – 3:00 PM: PIVOTING YOUR RESOURCES TO PROTECT YOUR BRAND

This conversation with brand protection professionals focuses on the changes their companies have made in the COVID world.

Brandon C. Scott, Director, Asset Protection, Abercrombie & Fitch Trading Co
Rob Tadlock, Director of Brand Protection, Patagonia Inc.
Moderated by Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA

Day 2 July 16, 2020

1:30 – 1:50 PM: LEVERAGING INTELLIGENCE ACROSS BRANDS TO COMBAT COUNTERFEITERS

Collaboration between industry peers/brands around initiatives such as joint investigations, information sharing, etc. are pivotal in helping to move brand enforcement work forward.

Lisa O’Hal, Senior Manager, Global Anti-Counterfeiting and Brand Enforcement, VF Corporation
Zach Toczynski, Director, Global Brand Enforcement, Levi Strauss & Co.
Moderated by Kristen Trapani, Senior Client Success Manager, Corsearch

1:50 – 2:10 PM: BOUNDARYLESS RETAIL, DEFINING YOUR CROSS-BORDER E-COMMERCE STRATEGY

The e-commerce platforms, emerging technologies and the small package ecosystem have had a significant impact on cross-border e-commerce and brand protection strategies. This panel reveals how the players in the IPR ecosystem can leverage their expertise to work together in this boundaryless realm.

Moderated by Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA

2:10 – 2:12 PM: Short Break – MTS

2:12 – 2:37 PM: A DEEP DIVE INTO FAKES

This panel dives into a discussion on the new wave of fakes—from influencer scams, fake profiles and accounts on social platforms to deep fakes—and how brand protection professionals can prepare to face these new trends.

Stefanie Wood Ellis, AntiFraud Product & Marketing Manager, OpSec Security
Steve K. Francis, Assistant Director, HSI Global Trade Investigations Division
Moderated by Nancy Merritt, Manager, Global Relationships, OpSec

2:37 – 2:57 PM: HANG OUT WITH AAFA’s BRAND PROTECTION COUNCIL CO-CHAIRS

Ask AAFA’s Brand Protection Committee Co-chairs your IP questions, or anything else that your brand may need guidance on.

Brandon C. Scott, Director, Asset Protection, Abercrombie & Fitch Trading Co
Zach Toczynski, Director, Global Brand Enforcement, Levi Strauss & Co.
Moderated by Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA

2:57 – 3:00 PM: CLOSING REMARKS

Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA

*Speakers/times subject to change
Closed to press

About the Organiser

AAFA provides exclusive expertise in trade, brand protection, and supply chain & manufacturing to help our members navigate the complex regulatory environment and lower costs. Members gain unparalleled access to information and exclusive insights on regulation and policy, and premier opportunities for networking and collaboration. AAFA represent more than 1,000 world famous name brands, retailers, and manufacturers. AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders.

AAFA stands at the forefront as a leader of positive change for the apparel and footwear industry. With integrity and purpose, AAFA delivers a unified voice on key legislative and regulatory issues. AAFA enables a collaborative forum to promote best practices and innovation. Its comprehensive work ensures the continued success and growth of the apparel and footwear industry, its suppliers, and its customers.

Registration Rates

AAFA Member
$35
*If you are a furloughed employee of an AAFA member company, please contact [email protected] to register.

Non-member
$95

Date and Time


Wednesday & Thursday, July 15th-16th, 2020

Virtual Event 1:00 – 3:00 PM ET

Virtual Login Information


Once you have registered for the event, you will receive an email confirmation from Events ([email protected]) and an email from AAFA Events ([email protected]) containing your unique login information to join the virtual event on both July 15 and July 16. 

 

You will use the same login information for both days. If you have any questions or do not receive the email with your login information, please contact us at [email protected]

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