course info
The growth of e-commerce alongside COVID-19 & other major macro-economic shifts have transformed the world of retail. Retailers can no longer rely on their historic data sources & analysis to keep up in the current retail climate. As the focus on sustainability by consumers & brands grows, it is critical the retail industry make vital changes to their working practices, supply chain processes & product ranges. This course leverages big data from EDITED’s 4+ billion tracked SKUs to identify marketing, assortment and pricing strategy opportunities across the global retail market to help drive more informed decision making & sustainable retail.
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All prices in USD. Provides access to the course and all its updates for 6 months from date of purchase.
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Online course Detailed outline
Course Introduction Free trial
- 1. Welcome to the Course
- 2. Course Overview
Module 1: Introduction to Big Data Free trial
- 1.1 Introduction to Big Data
- 1.2 End of Module Test
Module 2: Marketing
- 2.1 Talking Points of Sustainability
- 2.2 Keywords and Messaging
- 2.3 Homepage Messaging
- 2.4 Summary and End of Module Test
Module 3: Assortment
- 3.1 The Growth of Sustainable Assortments
- 3.2 The Biggest Retailers & Brands For Sustainability
- 3.3 The Evolution of Sustainable Materials
- 3.4 Summary and End of Module Test
Module 4: Pricing & Promotion
- 4.1 Price Points of Sustainable Assortments
- 4.2 Top Moving Products
- 4.3 Trading Sustainably during Promotional Events
- 4.4 Summary and End of Module Test
Conclusion
- 5.1 Course Summary
- 5.3 End of Course Survey
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