Avery Dennison

Integrating Branding into the 3D Garment Sampling Process

3D design labelling product branding product development sustainability trims
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course info

Branding shouldn’t be an afterthought. Learn how to incorporate branding development into digital garment design processes through the lenses of sustainability and circularity.

This course will teach you the key steps to take your branding and trim development into the 3D realm. You will learn why it’s beneficial to incorporate digital branding into your workflow and how this integration can support building towards more sustainable processes and practices. The course will take you through the fundamentals of how to apply 3D sampling in upstream development cycles and educate you on how to design with the latest techniques and templates. These skills will enable you to test your design intent with material and processes that were gathered from production experts, as well as visualising brand concepts alongside the apparel design process. You will also be equipped with foundational knowledge for understanding the environmental impacts of branded items and how this relates to the overall footprint of your projects.

2 hours
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The course is relevant for a broad audience including personnel involved in branding design and development, trims and materials development, garment development, 3D design and apparel manufacturing, whether working for a brand, retailer, vendor or manufacturer.
This course is ideal for learners with an interest in digitizing their branding processes and building upon their 3D knowledge and technology skills.
To fully benefit from the course, learners will need to have familiarity with industry 3D standard design programs.

How will you learn?

The course is self-paced and includes a pre-assessment test, modules of interactive instruction based on videos, animations, practical exercises, discussion questions and knowledge assessments. It ends with a post-assessment test and questions.

All participants who successfully complete the course will receive a MOTIF Certificate of Completion.

What will you learn?

By the end of this course, you will be able to:

1. Integrate digital branding into upstream design conversations

2. Streamline the development and review process for branding with 3D

3. Understand early in the process the environmental impact of branding decisions as this relates to the overall footprint of an apparel item

Brian Cheng

Course Instructor

Passionate about processes and people, deeply creative and an avid storyteller, Brian Cheng mobilizes big companies to do extraordinary things. Throughout his career he has leveraged his strong technical background and these characteristics to drive change and help customers implement technology, turning legacy systems and analog processes into cutting-edge innovation. After spending over a decade at IBM in a number of roles — most recently as IBM Collaboration Solution Chief Technical Officer – Brian has taken on a role at Avery Dennison as the Director of Digital Transformation for Apparel Solutions. In his role, he is spearheading the development of digital systems and championing change through Design Thinking and Agile.

Paul Bird

Course Instructor

Paul Bird is a classically trained industrial designer with a passion for materials and their application. His work seeks to blur the lines between digital and physical when designing in either discipline. Paul has built material scanning and product visualization pipelines for companies of all sizes across sectors including interior design, furniture design and apparel. At Avery Dennison, he is developing systems and tools to empower clients to fully realize their branding concepts in ways that naturally integrate with their design process. He fervently believes that democratizing the 3D product creation pipeline will open new opportunities for sustainability, manufacturing and customer engagement.

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials.

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