Plus Size Reinvented, London: Targeting a modern woman that wants fashion, not just larger clothes

As body size diversifies, relatively few are rising to the particular challenges of the plus size market. Today’s plus-size shoppers are demanding the industry serve their needs with the same degree of attention to detail as women shopping for a size 10. After spending 35+ years in the apparel industry, Alice Rodrigues has worked with many of the world’s most successful plus-size brands, retailers and start-ups. In her first online plus size class exclusively on, the Alvanon senior consultant teaches her hands-on process for creating both stylish, high quality and well-fitting garments. Learn Alice’s fit and balance techniques, how she creates a proportionate style, and how you can develop your own sizing strategy to meet your plus-size fashion needs.
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Total seats: 25
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Who is it for?

Specifically designed for designers, product developers, technical designers, pattern makers, merchandisers and buyers who want to understand this market better.

If you are looking to up-skill or just understand more about fit for the plus size customers, this course is perfect for you. Ideal for apparel companies who are interested, entering or active in the extended sizing industry.

No matter where you are employed in the apparel supply chain, whether in retail, a sourcing company or in manufacturing this knowledge is key to delivering great fit for the plus size consumer

How will you learn?

You will learn through 6 interactive online modules and 1 in-person Masterclass at the Alvanon UK office in London.  The online modules include a pre-assessment test, videos, interactive exercises and a final assessment. The onsite Masterclass will bring you into the classroom with the instructor for EU case studies and an interactive discussion on opportunities for your business and for the future.

This course will be limited to 25 participants.

All participants that successfully complete the online course and the onsite Masterclass will receive an Alvanon Certificate of Completion.

What will you learn?

By the end of the course, you will

  • Understand how the body grows across a size range, and about different body types
  • Create clean fitting and balanced plus size patterns and garments
  • Learn best practices for adapting a straight size or inspiration sample to plus.

Training Format

6 Online Modules, 1 half-day Onsite Masterclass

Workshop Location

20 Eastbourne Terrace, London, W2 6LG

Date and Time

Thursday, November 21, 2019
2:00 PM - 5:00 PM GMT




Certificate of completion

Course Outline

Online Course
Starting: November 4th
Duration: 1 week

  • Introduce yourself to your classmates
  • Course instructor information
  • Logistics and details on the course
  • Course Intro: Why Plus, Plus Body Types

Online Course
Starting: November 11th
Duration: 1 week

  • How to make pattern adjustments
  • Making a well balanced plus pattern
  • Follow best practices for plus size construction

Workshop in London
November 21st, 2019

Alvanon UK office
20 Eastbourne Terrace, London, W2 6LG (map)

  • What is plus-size in today’s market
  • EU plus-size market opportunities and how you can quantify them
  • Strategic insight, tools and opportunities for the future

Online Course
Starting: November 22nd
Opened until May 21st, 2020
  • Create a proportionate style
  • Scaling style details
  • Main fit intent/ease over body across sizes

Online Course
Starting: November 22nd
Opened until May 21st, 2020
  • Identify differences between the body and the form
  • Know how to use the form as a tool

Online Course
Starting: November 22nd
Opened until May 21st, 2020
  • Identify differences between the body and the form
  • Know how to use the form as a tool

Alice Rodrigues

Course Instructor

Alice brings over 3 decades of experience in garment construction, pattern making and fit development in addition to product development and technical design.  She has held both line and management positions in global manufacturing operations and is now a Senior Consultant with Alvanon.

About Alvanon

Alvanon was founded in 2001 when it developed a unique and innovative data-driven approach to solving the challenges of sizing and fit inherent in the apparel industry. Since that time, it has evolved into a global consulting firm advising the world’s leading apparel organizations on how to align their internal teams, processes and supply chains; more intimately engage their existing and target customers; and innovate to optimize profitability and achieve their growth objectives. It has amassed a wealth of expertise across every key industry discipline including consumer analytics, concept and technical design, product development, manufacturing, quality, sourcing, planning, merchandising, distribution, marketing, e-commerce and training.

Alvanon works with its clients across multiple apparel sectors in 89 countries. It operates from its head office in New York, European headquarters in London, and Asia offices in Hong Kong and Shanghai. Alvanon also has research, development and manufacturing facilities in Dongguan, China.



A Blended Training offers the best of both online and in-person training, combining modules of our onlines courses together with on-site training(s) led by instructor(s).

Ticket can be purchased online with credit card through the Buy Now button at the top of the page.

Each ticket is dedicated to a named person that have access to both the onsite and online components of the training.

While most of the training components are online, self-paced and can be taken from anywhere in the world, the workshop is a critical on-site training with the Instructor and other attendees. You are strongly recommended to be able to make it to London on the training date for the in person Masterclass.

Please get in touch with us before the event if you have any special access requirements. We will arrange with the venue.

For best result, we recommend completing Module 1 and 2 before attending the Masterclass. All Online Modules remains accessible up to 6 months after the in-person workshop.

Your ticket and your questions! Training materials (such as pen, notepad, etc) will be provided for you on the day.

Selected Online Modules of the blended training will start 1 month prior to the On-site Masterclass. The remaining online modules will be available after the On-site Masterclass.

You will have unlimited access to the online modules up to 6 months after attending the in-person workshop. You are welcome to finish the course anytime and revisit the content within the 6-months period.

You will receive a Certificate of Completion upon completing all online and onsite training components.

Please feel free to email us at [email protected] if you have further questions or concerns.