The Magic of Denim
training info
From the factory floor to studio 54, from protection to attraction, Denim plays a key role in everybody’s wardrobe. Welcome to the denimverse. In this masterclass we will delve into the “four Fs” of the Jeans world; Fabric, Fit, Finish and Features and the branding elements that go to make a perfect Jean. We will study the humble beginnings and the pinnacle moments in the history and development of Denim through the ages and dive into the brands that have defined an industry. We will see how innovation and purposeful design has always driven denim’s success and will continue to drive its future where performance and sustainability become key to being successful with the next generations of denim lovers everywhere.
This masterclass will run on 17th May, 2022 at 12pm New York / 9am San FranciscoWe are also running this masterclass at another time – see below. Book your seat based on your timezone.
Audience
This class is geared for designers, technical designers, buyers, fashion brands, clothing retailers, merchandisers, fabric mills and more. This class is suitable for all levels.
Key Learning Objectives
After this course you will be able to:
- Understand the history and development of Indigo and Denim.
- Recognise what to ask and look for when buying denim fabric from a mill.
- Gain an understanding of the sustainability challenges in the denim industry.
- See how innovation and science can and will drive the future of denim.
A digital Certificate of Completion will be issued to all who complete this Masterclass
Blended training Detailed outline
Masterclass with David Tring on May 17, 12pm NYT
Below are the topics that will be covered over this 4-hour class along with discussion, case studies and interactive exercises.
- Welcome & Introductions (5 minutes)
- Blue Roots (50 minutes)
- “The History of Indigo, Denim and Jeans”
- The Denim Heads (15 minutes)
- “The Culture of Denim”
- Breakout Session (20 minutes)
- All Denim is the Same or is it? (30 minutes)
- “A Guide to Buying Denim”
- Does Denim Have a Future? (25 minutes)
- “The Sustainability Challenges and Opportunities”
- The Future Archive (40 minutes)
- “Innovation in Fabric, Fit and Finishes”
- Wrap Up – Q&A (35 minutes)
- The Real Magic of Denim: Closing & Key Takeaways
Share this training