The Magic of Denim

denim Raw Materials sourcing Textiles
Live masterclass
Online modules

training info

From the factory floor to studio 54, from protection to attraction, Denim plays a key role in everybody’s wardrobe. Welcome to the denimverse. In this masterclass we will delve into the “four Fs” of the Jeans world; Fabric, Fit, Finish and Features and the branding elements that go to make a perfect Jean. We will study the humble beginnings and the pinnacle moments in the history and development of Denim through the ages and dive into the brands that have defined an industry. We will see how innovation and purposeful design has always driven denim’s success and will continue to drive its future where performance and sustainability become key to being successful with the next generations of denim lovers everywhere.

This masterclass will run on 17th May, 2022 at 12pm New York / 9am San FranciscoWe are also running this masterclass at another time – see below. Book your seat based on your timezone.

This class is geared for designers, technical designers, buyers, fashion brands, clothing retailers, merchandisers, fabric mills and more. This class is suitable for all levels.

Key Learning Objectives
After this course you will be able to:

  • Understand the history and development of Indigo and Denim.

  • Recognise what to ask and look for when buying denim fabric from a mill.
  • Gain an understanding of the sustainability challenges in the denim industry.
  • See how innovation and science can and will drive the future of denim.

A digital Certificate of Completion will be issued to all who complete this Masterclass

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Blended training Detailed outline

Masterclass with David Tring on May 17, 12pm NYT

Below are the topics that will be covered over this 4-hour class along with discussion, case studies and interactive exercises.

  • Welcome & Introductions (5 minutes)
  • Blue Roots  (50 minutes)
    • “The History of Indigo, Denim and Jeans”
  • The Denim Heads  (15 minutes)
    • “The Culture of Denim”
  • Breakout Session (20 minutes)
  • All Denim is the Same or is it?  (30 minutes)
    • “A Guide to Buying Denim”
  • Does Denim Have a Future?  (25 minutes)
    • “The Sustainability Challenges and Opportunities”
  • The Future Archive (40 minutes)
    • “Innovation in Fabric, Fit and Finishes”
  • Wrap Up – Q&A (35 minutes)
    • The Real Magic of Denim: Closing & Key Takeaways


David Tring
Denim Head at The Magic of Denim Consultancy

David Tring has built up an extensive knowledge of the Global Denim industry after leading Denim Design, Merchandising and Buying teams in Europe and Asia with Lee Jeans, Wrangler Jeans, Kontoor, VF, C&A and H&M. He has developed award winning denim products throughout his career. David is known for his passion for all things Denim including uniquely Design, History, Retail, Innovation and Storytelling. David has always placed a high priority on developing great products and people.

Registration for this MOTIF Masterclass is closed. Check out upcoming events and sign up for the next one! If you attended, please login to ask questions or access exclusive materials.

Find resources here after the event.

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MOTIF Masterclasses are deep-dive instructor-led virtual classes hosted by MOTIF. Focused on a particular topic and taught by a subject-matter expert from across the industry, they can be at minimum a single 3 hour virtual session, or a series of 2-hour sessions scheduled over consecutive days. These sessions typically include presentations, break-out small group discussions or learning activities and a chance to challenge your assumptions and ask questions to practitioners and peers.

Unlike a traditional 1-hour webinar, a Masterclass encourages peer to peer interactions and is a deep-dive session. Whereas both the MOTIF 2-hour Learning Series and MOTIF Masterclasses are highly interactive, the latter are a deeper drill-down on a particular topic. We encourage all participants to prepare by reading the assigned pre-reading, ask questions in the session community forum and come prepared to engage in a live discussion. A digital Certificate of Completion will be awarded for active and full participation to the Masterclass.

This session is open to any fashion industry professional. Some topics may be more advanced than others but there are no prerequisites to attend.

This class is geared for designers, technical designers, buyers, fashion brands, clothing retailers, merchandisers, fabric mills and more. This class is suitable for all levels.

The ticket gives you access to the full Masterclass and all of its learning material which includes live interaction sessions with audience participation, small group break-out discussions, pre-reading material and resources, and access to the event community for discussion before and after. Everyone who completes the Masterclass, will receive a digital Certificate of Completion.

Tickets are non-refundable, and non-transferable to another MOTIF event or to another person.

Click on the Login / Register button. You will need to be logged into your MOTIF account or register for one if you have not done so already. Once you are logged in, you may select from several options. 1) Purchase a ticket using a credit card 2) Purchase a ticket with your 10% off if you are a MOTIF Member (All-Access Pass Holder, Discovery Plan Subscriber or Event Pass Holder).

Due to the interactive nature of the Masterclass, and it being structured around discussions, brainstorming and break out sessions, it will NOT be recorded. A digital summary digest will be provided after the event.

Tickets are non exchangeable or transferable to another person or another MOTIF event or course or subscription. An individual ticket can be refunded in full if cancellation takes place 14 days prior the Masterclass Day 1 session, up to 50% if 7 days prior, no refund will be awarded after that. No refund will be awarded for group/multi-tickets purchases prior the event or in case of no-show. 

For cancellation requests or ticketing enquiries please contact [email protected]

if you experience any difficulty registering or have a sales enquiriy please contact [email protected]

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