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Developing Sustainable Products: Building a Brand from Scratch A 2 hour Interactive Online Class

Live on Thu, July 29 at
  • 9:00 AM New York
  • 2:00 PM London
  • 9 PM Hong Kong

Event Description

Being more sustainable, is now a must if brands and retailers are to remain relevant and future proof their businesses. The fashion industry recognises that this is not only the right thing to do but it makes complete business sense!

Join us for the second online class in our ‘developing sustainable product’ series. 

Building on what we covered in our first learning series class when we looked at sustainable materials, we now widen the conversation and cover what it takes to build a sustainable brand from scratch.

Hear from people who have experience of creating and commercialising a sustainable brand. Gain insight on what you need to know and do to be successful and how to build a supply chain which can deliver against your vision and consumer expectations.  

If you are working in a business who wants to drive the change or somebody looking to launch a sustainable fashion brand this is the Learning Series for you. You will learn how to deliver a brand with true sustainability credentials.

Take the opportunity to learn with the MOTIF community and ask your burning questions to our sustainability champions. 

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  • Introduction & Welcome
  • Context and Consumer – Julie Verdugo
  • Breakout #1: Where are you on your journey? (existing brand OR building new)
    • What are your top challenges/questions at this point in journey (group discussion)
    • What are your two UNDG priorities?
  • Discussion Recaps
  • The supply chain challenge – Jenny Holloway
  • Q&A moderated by Jackie Lewis
  • Breakout #2: Thinking about business models with an impact lens
    • What are the questions you should be asking?
  • Breakout discussions recap, Wrap-up & Quickfire


Jackie Lewis
Chief Content Curator, MOTIF

With a career spanning almost 30 years in technical design and product development with organisations such as M&S, Littlewoods, Shop Direct, C&A and Missguided, Jackie Lewis joined MOTIF in 2018 as Chief Content Curator leading content strategy and the development of MOTIF courses. Jackie also brings her expertise to Alvanon clients as a consultant focusing on 3D, process efficiencies and sustainability. Jackie admits being a retailer at heart, with a passion for textiles, ethical sourcing and sustainability, and new technologies. She is an ardent advocate of professional development in the industry.

Jenny Holloway
Founder, Fashion Enter

Jenny Holloway has been working in the fashion industry for over thirty years. Initially she worked for Littlewoods, was a selector for M&S and a senior buyer for the Arcadia Group before opening her own label Retro. For almost ten years Jenny was Director of her successful brand Retro UK Ltd which included retail boutiques, party plan, wholesaling to major retailers such as John Lewis, Principles for Women and independents. In 2000 she commenced a consultancy business and was approached to be an Industry Advisor on Government funded initiatives. In March 2006 Jenny incorporated Fashion Enter, a not for profit social enterprise which today employs over 100 people and produces 10,000 quality garments a week for multinationals such as ASOS, samples and short production runs for independent brands and created the UK’s first Fashion Technology Academy offering accredited qualifications for fashion and production skills.  

Julie Verdugo
Director Sustainability and Social Impact, Free People

Julie is currently the Director of Sustainability and Social Impact at Free People, of URBN Inc. and has dedicated her career to driving change through ethical product creation and community focused initiatives. She started the Sustainability department at Free People after leading impact projects for over a decade with global brands, like adidas, to nonprofits, including Nest, the National Park Foundation, and Cuba One, and entrepreneurially with her own jewelry company, Gemela. As a Chilean-American she also holds a special interest for the inclusion of the Latinx community in business and creative fields. Julie sits on the Fashion Advisory Board of LIM College, the Advisory Board of Mercado Global, the Board of Directors of Cuba Skate, and the Associate Advisory Board of Girls Inc. She holds a Bachelor of Science in Engineering from the University of Michigan, a bilingual MBA from IESE Business School in Barcelona, Spain, and a certificate in Sustainable Business Strategy from Harvard Business School.

Facilitated by Cathy Cole, CEO, MOTIF

Catherine Cole is the Chief Executive Officer of MOTIF, the apparel knowledge hub that connects professionals around the world with the skills and industry expertise they need to transform their business, lives and careers. Based in Hong Kong, Catherine has over 20 years of experience working with multinationals and start-ups across Asia in business development, marketing and strategy roles for companies such as Samsung, Evergreen International Airlines and RacingThePlanet. Her passion is at the intersection of technology and education, especially as it relates to lifelong learning and upskilling in industries as dynamic as fashion.

Please register for more details, to connect with and message attendees or to ask questions!

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The MOTIF Reimagine and Reinvent Learning Series is a new way to learn. These are two-hour virtual classes hosted by MOTIF with guest subject-matter experts from across the industry. The two-hour session involves presentations, break-out small group discussions and a chance to challenge your assumptions and ask questions to practitioners and peers.

Unlike a webinar, this class encourages peer to peer interactions. We encourage all participants to prepare by reading the assigned pre-reading, ask questions in the session community forum and come prepared to engage in a live discussion.

This session is open to any industry professional. Some topics may be more advanced than others but there are no prerequisites to attend.

This class is specifically for you if you hold a senior or executive role within a brand or retailer that manages any part of the DPC process, merchandising and sourcing and are eager to take your company farther along the 3D transformation journey.

The US$25 gives you access to the live two-hour interactive workshop with audience participation, at least two small group break-out sessions for discussion, pre-reading material and resources, access to the event community for discussion before and after, access to the event digital digest post event.

Tickets are non-refundable, and non-transferable to another event within the Reimagine & Reinvent Learning Series or to another person.

Click on the Login / Register button. You will need to be logged into your MOTIF account or register for one if you have not done so already. Once you are logged in, you may select from several options. 1) Purchase a ticket using a credit card 2) Unlock a ticket if you are a All-Access Pass Holder or MOTIF Member.

Due to the interactive nature of the class, and it being structured around discussions, brainstorming and break out sessions, it will NOT be recorded. A post-event digital digest will be made available to all attendees.

Benefits of the MOTIF Event Pass include:

  1. 1. One year free access to our monthly Learning Series 
  3. Estimated 8 events, seats priced at US$25 for single event ticket purchase.
  5. Topics lined up for 2021 include: The Evolution of Fashion- Building ESG Goals – Building a Sustainable Brand

from Scratch – Branding Communications and Sustainability – How to Build Your
Sustainable Raw Materials Strategy – Sustainable Packaging Trends and
Solutions – The Digital Body

Note: Event registration will be first-come-first served for MOTIF Members and AAP Holders within the
limits of available seats 

2. One year free access to the MOTIF Sustainability Book Club

One year of exclusive invitations to our bi-monthly book clubs focusing on discussion
around our growing Sustainability resources. Each book club event limited to 20
attendees for an intimate virtual discussion with a resource moderator.


Note: Book club session registration will be first-come-first served for MOTIF Members and AAP Holders only.

The Event Pass is non-refundable and non-transferable, in all or in parts, to another individual nor can it be suspended, postponed or extended to a later time period.

Course Community BETA Connect & Exchange with Learning Peers

Think like Socrates, asking and answering questions greatly multiplies the breadth and depth of understanding of any topic. Only when you are able to clearly explain something to someone else should you consider yourself as knowing it.

Ask anything below, look for clarifications, raise edge case scenarios, share your work-in-progress designs or simply contribute to existing discussions.

DISCUSSIONS ABOUT Developing Sustainable Products: Building a Brand from Scratch