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This is not your usual event but a fresh way to learn for inquisitive minds. A first in our Reimagine & Reinvent Learning Series, this is your opportunity to gain expert insight and put your real-time challenges to the experts. This is a 2 hour interactive session with real-world tactics and case studies, all virtual.

Tune in on Dec 8 at
  • 11:00 AM New York
  • 5:00 PM Paris
  • 08:00 AM California

Limited seats!

A Live Case Study Learning Experience End-to-End Digitisation: The Future of Apparel

The apparel and textile industries lack digital tools, definitions, and standards to drive a Digital Twin model, let alone support a design-to-manufacturing process. As such, there is considerable unrealized revenue – by some estimates as high as $400 billion – forfeited not merely through design and manufacturing inefficiency, but through poor forecasting resulting in lost sales (no inventory) or diluted margin due to liquidation (excess inventory).

This MOTIF Learning Series installment is a case study that looks at the fundamentals of how garments are designed, developed, and manufactured. It then identifies how digitalization can be applied in each stage and across the process to solve the problem.

Covered: Materials (session 1), product design and development (session 2), and garment construction (session 3)
Not covered: Collection planning, line planning, merch planning, visual merchandising, online merchandising


– Welcome & Introductions
– Setting the Context: Using the innovation framework

– Session #1: Garment Components
Learn about the crucial role that fabric plays both in cost and value from fiber to finished fabric and how digitizing key fabric attributes supports both product design and manufacturing.
– Testing Ideas and Knowledge Sharing

– Session #2: Design and Product Design
Learn about the peculiarities of apparel design along with an analysis of the current 3D paradigm to understand what true digital design unlocks
– Session #3: Manufacturing Sewn Products
Reshoring? Factories of the Future? Robots? It all starts with data from digital fabric and true digital garment design, enabling our industry to create a smart manufacturing environment in which everything is connected, optimized, agile, transparent, and proactive. This is truly end-to-end digitalization.
– Q&A with attendees
– Conclusions and Take aways
Keith Hoover
President, Black Swan Textiles
Andrea Quek
Founder, TIRA
Frank Henderson
CEO, Henderson Sewing Machine Co.

Animated by Catherine Cole, CEO, MOTIF

Please register for more details, suggested pre-reading, speakers bios or to ask questions

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