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Harnessing 3D Virtualization to Connect Consumers with Must-Have Product

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About the Webinar

 

If consumers are driving the digital journey, is your team ready?
There’s a fundamental change happening in the fashion industry, driven by 3D technologies and a digital native consumer. 
Business leaders cite process inefficiency and cost as key reasons for embarking on the 3D journey, however, product design and development processes haven’t changed for decades. What is holding us back; is it process, people or just mindset?

The balance of power is shifting with the world’s leading brands seeming to lag behind their customers’ expectations. How do we transform our industry, reconnect with the customer, fulfill their desire for an enriched experience, ultimately turning customers into product advocates and custodians.

Watch the recorded webinar and listen to a compelling conversation from our industry apparel experts on:

– What is the consumer expecting today?
– What’s holding the fashion industry back from meeting consumer demand?
– What are the biggest roadblocks, barriers and challenges? 
– Do we have a technology problem or skills gap problem?
– What is the product design and development model of the future?

Recorded on Tuesday, 19 November 2019, at 11AM New York – 4PM London.

Who should watch the recording?
Mid to senior level management managing E2E processes in the apparel sector and considering 3D adoption. It is relevant for a broad audience including personnel involved in product design, development and commercialization at brands, retailers, sourcing companies and suppliers or vendors.

 About the Expert Speakers

Eryn Gregory

Founder, ergodesign inc.

Cameron-James Wilson

CEO, The Diigitals

Eryn Gregory is the founder of ergodesign, inc., an apparel innovation consulting firm. Her career spans almost 30 years in the outdoor and active apparel industry, working for brands such as Nike, REI Coop, Columbia Sportswear and Puma, holding executive roles in the areas of Design, Development, Fit, 3D, Materials, and Sourcing. Eryn led the Virtual Prototyping Initiative at Columbia Sportswear, beginning in 2013, an experience that subsequently led her to dedicate much of her time to helping brands successfully navigate the 3D journey. Eryn is the lead instructor of the 3D Transformation online course launched by MOTIF.

Cameron-James Wilson is a British fashion photographer and visual artist with over a decade of experience in the industry. Seeking inspiration in a new medium, Cameron began experimenting in 3D modeling and CGI, and created Shudu – the World’s First Digital Supermodel. He has since founded The Diigitals, an all digital modeling agency created to demonstrate the potential of 3D fashion modeling and showcase its application for innovative brands. Cameron hopes to champion diversity in both the fashion and digital worlds and collaborate with creators from emerging economies and under-represented communities.

Joshua Young

Digital Product Creation Consultant, Joshua Young Consulting / Thought Provoking Consulting

Emily Roosen

Senior Manager, Digital Transformation, STITCH

Joshua Young is one of the world’s leading authorities on 3D apparel product creation. Working at Nike for almost 20 years, he utilized 3D creation to reduce prototypes by over 50%, shorten development time, improve product quality, and dramatically enhance product image quality. When he isn’t scouring the world in search of the perfect photographic vignette, Joshua partners with software vendors, apparel factories, and industry colleagues to create a 3D apparel “ecosystem”. His current focus is empowering brands as they look to leverage 3D tools in either a portion, or throughout, the apparel product process; concept to consumer. 

Emily Roosen has been working in the Fashion industry for 10 years. In the past 5 years she has specialized in digital product creation and 3D transformation. Her focus and work has been around digital transformation and changing the way we create product in the Fashion industry. Focusing on Innovation, scalability and creativity through the use of digital tools. Stitch, the 3D design start up from PVH Europe, aims to re-engineer the craft of fashion from design to manufacturing through the use of technology.

 

Panel Moderator

Jackie Lewis

Course Development Director, MOTIF

With a career spanning almost 30 years in technical design and product development with organisations such as M&S, Littlewoods, Shop Direct, C&A and Missguided, Jackie Lewis joined MOTIF in 2018 as Course Development Director. Jackie also brings her expertise to Alvanon clients as a consultant focusing on 3D, process efficiencies and sustainability. Jackie admits being a retailer at heart, with a passion for textiles, ethical sourcing and sustainability, and new technologies. She is an ardent advocate of professional development in the industry.

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