Design intent: how every decision drives a brand's ethos

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  • Thu Feb 25th at 9:15pm Hong Kong
  • Thu Feb 25th at 1:15pm London
  • Thu Feb 25th at 8:15am New York


  • Simon Cotton Simon Cotton CEO, Johnstons of Elgin

    Simon Cotton is the Chief Executive of Johnstons of Elgin, a 223 year old heritage mill based in rural Scotland. The company supplies cashmere and fine wool products to most of the world’s leading luxury brands as well as selling its own brand to leading store names around the world. With a mission to make the company last for another two centuries, Simon has put sustainability at the heart of the companies development plans. With two other brands Johnstons was a founder member of the Sustainable Fibre Alliance which now has over 30 members and works in the field of cashmere sustainability. The company established its own education program for young herders in Mongolia and the world’s first awards program for best practice in cashmere sustainability. Simon remains a board member for the SFA today. The company takes what they call a 360 degree approach to sustainability, using their fully vertical manufacturing route, to ensure that they can address every aspect of that they do for the long-term. Chemicals are controlled via the Zero Discharge of Hazardous Chemicals standard, labour rates are in accordance with the Living Wage Foundation and electricity used is 100% from renewable sources. However, in recognition of how much there still is to do, the company will be rolling out further initiatives during 2021.

  • Carla Woidt Carla Woidt Founder, Wolfgang Scout

    A highly motivated Product Process, Design, Product Development & Sourcing Expert with over 15 years experience in the luxury fashion industry. Able to recruit, train, lead, motivate and inspire creative people. Specialties: business process, sustainable and environmental product & business practices, leadership, management, critical path, logistics, pricing, process engineering, purchasing, quality control, supply chain, sourcing, product development, budgeting, cost control.

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