Inside the Alvanon Standard | North America Men’s Series

Live on
  • Wed Sep 22nd at 12:15am Hong Kong
  • Tue Sep 21st at 5:15pm London
  • Tue Sep 21st at 12:15pm New York

Join Alvanon as we launch the New North American Men’s Standard Series.

These standard bodies have been designed to accommodate different merchandising strategies: either separate Regular and Big Men ranges, or as an inclusive continuous size range.

They enable garment designers and technologists to create, develop, fit, and share their designs on bodies based on human anatomy.

The series is created with an understanding of pattern-making and garment production in mind, to help brands, designers and retailers ensure their products achieve the best possible fit.

These bodies are state-of-the-art industrial garment evaluation tools, available as physical AlvaForms and 3D virtual avatars available now on the Alvanon Body Platform.

Our standards optimally represent the North American male in size and shape at each size in the range. The size set is inclusive from XS to 6XL and provides options for Athletic and Classic body shapes.

In this session, Don Howard, Executive Director, and Senior Consultants Alice Rodrigues and Emily Robertson-Hood will share the methodology and story behind the development of the New North American Men’s Standard Series.


  • Instructor Emily Robertson Hood Senior Consultant at Alvanon

    Emily Robertson-Hood is senior consultant at Alvanon. For 20+ years, Emily has led teams of Engineers, QA, Patternmakers, Graders, and Technical Developers in the fit, construction, and global manufacturing of apparel products ranging from denim to down. She has led teams at Levi Strauss & Co., Lands’ End, and Eddie Bauer. She developed her own line of apparel and sold it from her retail location, so understands the problems facing both a global business as well as the small independents.

  • Instructor Alice Rodrigues Senior Consultant at Alvanon

    Alice Rodrigues joined Alvanon in 2011 after spending over 35 years in the apparel industry. Her expertise encompasses garment construction, pattern making and fit development in addition to product development and technical design. Having held both line and management positions in global manufacturing operations she brings proven strategies and solutions to the complex tasks of garment standardization, fit and manufacturing processes.

  • User Don Howard Executive Director at Alvanon

    Don Howard has over 30 years of experience in apparel retail, design, and manufacturing. He joined Alvanon in 2010 as a consultant and was named Executive Director in 2013 to head its global team of consumer insight and business strategists.

Register to this event to access the recording, suggested pre-reading, connecting with attendees, or to ask questions! (If you are, you may need to ?)

Share with your boss, peer or business partner!