METaverse: How Digital Fashion is Changing the Fashion Industry of Today
During the session, DRESSX co-founders Daria Shapovalova and Natalia Modenova will introduce the concept of digital fashion and explain the possibilities 3D clothing brings to the traditional fashion industry using their own experience with the largest digital fashion retailer DRESSX.
Daria and Natalia will discuss the environmental benefits of digital fashion, touch upon the future of NFTs in the fashion world, and cover the recent collaborations between DRESSX and Crypto.com, Farfetch, L’Officiel Vietnam and more.
User Natalia Modenova
Founder at DRESSX
Natalia has more than 10 years of experience in the fashion industry, her main activities include founding a showroom More Dash in Paris and international conference Fashion Tech Summit alongside her business partner Daria Shapovalova. Natalia was a curator of the Fashion Business course at Kiev Fashion Institute, curator at Creative Ukraine conference, organized by the Ministry of Culture in Ukraine, an expert at Google Woman Digital Academy. After 4 seasons as press-attaché at Mercedes-Benz Kiev Fashion Days, Natalia became it’s COO. Later she co-founded More Dash showroom in Paris, initiating and curating showcases for promotion and sales of the designers' collections internationally. In 2019 More Dash expanded to the US with its Fashion Experience Pop-Up Stores in Los Angeles. In 2020 Natalia (along with her co-founder) launched their first tech company DRESSX. Natalia Modenova is in the list of Highsnobiety for TOP13 experts weigh in on Fashion NFT and in Threedium TOP50 Voices driving the conversation in AR, VR and 3D and featured in Forbes USA, Financial Times, Vogue Business, WWD, Business of Fashion, Dazed and other media.
User Daria Shapovalova
Founder at DRESSX
Prior to DRESSX, Daria established Mercedes-Benz Kiev Fashion Days and More Dash. Called ‘Kiev Fashion’s Queen Bee’ by Vogue UK, Daria is famous for putting Ukraine on the world’s fashion map. Daria is featured in Forbes 30 Under 30 Europe and BOF 500 Most Influential People lists. Under Daria’s creative guidance, Mercedes-Benz Kiev Fashion Days quickly became the largest fashion event in the region. Shapovalova later crossed her fashion career into the education and technology industries. She established the Kiev Fashion Institute and a Fashion Tech Summit. There, she spearheaded discussions focused on bridging fashion with technology. As the next spin in her career, Daria moved to San Francisco, got an MBA, started a company in the United States, alongside her business partner Natalia Modenova, that became DRESSX.